The Anthropological Perspective
Users and consumers experience products, services, and systems across cultural, social, psychological, and physical dimensions.
So what is anthropology? In simple terms, anthropology is the study of culture and is most commonly known for developing the ethnographic method, the standard for observational forms of research. Beyond just taking notes and snapping pictures of people, however, anthropology addresses complex questions that are a prerequisite or that logically follow from this form of investigation:
What is culture? Where does culture come from? What influences culture and cultural change? How do you compare cultures? How do cultures interact and influence each other? How do you go about recording and describing cultures? How does culture influence peoples thoughts, feelings, and actions?